Today, you have to ask yourself, is your website selling you short?

With the help of the fabulous Cilla Black, each of the three lads in the video below gets a shot at selling themselves to lovely, and single, Emma, invariably using corny one-liners.

Nowadays, you’re client is going to be far more discerning, and nowadays you have a multitude of ways to show, not just what you do, but how you do what you do and how you can bring value to their lives, avoiding inauthentic sales-speak altogether.

If I was Emma and I was looking to use your service or buy you’re product I’d be asking:

Do you have a great-looking website?

• Do you have an RSS feed so I can get updates as they happen?
• Do you send out a regular newsletter so I can check out your information and come back to you?
• Do you have a company blog, Facebook page, Twitter account and LinkedIn profile so I can see how you interact with others, and chat with you myself, you know, before I commit?

Far too many businesses and organisations answer no to some or all of these questions.  I’m not saying you have to have all of these to be successful, but it’s time to realise the benefits of using these tools, and what you are losing out on if you are ignoring them.

Just as dating has moved online, so have your customers. A new study released today says sixty-five percent of all adults now use social-networking sites, up from 61% a year ago and just 5% in 2005.  These figures are for the US, but looking at Internet statistics from 2010, it looks like the UK and Europe will be comparable if not higher as internet access among EU households has doubled since 2005, now at 70%, and online buying has also doubled to 40%.

Your customers are online, your customers are buying online, you need to be in touch with them online if they are going to pick you.